- To be one of the most customer-centric companies in the world.
- To provide our customers products that feature the quality, durability, and good prices they expect.
- To build lifelong relationships.

- Customer Commitment

- Quality & Safety First, Honesty & Reputation First Plus

- Trust

- Integrity

- Teamwork

- Respect for People

- Responsibility
- Continuous Improvement

- Passion

- Fun